03Data · Audience intelligence
Combine movement, demographic, interest and lifestyle signals to understand who your audiences are and what they may do next.
Talk through your briefFrom anonymous signals to useful audience portraits.
01 Data
Audience intelligence combines available movement, demographic, interest and lifestyle signals into useful audience segments. It helps planners understand groups of consumers and decide which messages, locations and channels to prioritize.
02 Data
Interest and intent signals indicate possible preferences or behaviours. They support audience planning and testing; they are not a guarantee that an individual will buy a product or visit a location.
03 Data
An agency can use audience portraits to support a client brief, compare target segments and explain media recommendations. The available signals and segment definitions should be agreed for each project.
Questions & answers
Audience intelligence combines available movement, demographic, interest and lifestyle signals into useful audience segments. It helps planners understand groups of consumers and decide which messages, locations and channels to prioritize.
Interest and intent signals indicate possible preferences or behaviours. They support audience planning and testing; they are not a guarantee that an individual will buy a product or visit a location.
An agency can use audience portraits to support a client brief, compare target segments and explain media recommendations. The available signals and segment definitions should be agreed for each project.
