Power LinkDigital

01One connected growth system

We turn consumer movement data into digital growth.

We help brands and agency partners understand audiences, measure what drives results and activate campaigns that convert.

Tell us what you need to achieveExplore our solutions
Hong Kong street at dusk, pedestrians in motion

One connected team for direct clients. A powerful delivery partner for agencies.

  1. Understand
  2. Measure
  3. Activate
  4. Improve

500M+

APAC device coverage

Daily

Data-quality filtering

Full funnel

Measurement to activation

Since 2016

Hong Kong, APAC

02Solutions

Understand your audience. Measure what works. Activate growth.

Start with one service or connect all three. Power Link brings the data, measurement and execution together so your team can move from insight to action without managing separate vendors.

Understand

Data & Consumer Intelligence

Know where audiences go, who they are and what they intend to do.

We turn location, movement and mobile behaviour signals into useful audience, place and market insight.

Use the insight to choose locations, understand visitors, compare competitors, sharpen planning and build stronger client recommendations.

  • Footfall, dwell, journey and POI analysis
  • Audience segments, interests and intent signals
  • Competitor and multi-location comparisons
  • Custom data products, overlays and feeds
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Measure

mFusion Performance Intelligence

See what contributes to conversion—and where budget is being wasted.

mFusion connects campaign, location and conversion data into one accountable performance picture.

Your team gets clearer attribution, less reporting friction and evidence for moving budget toward the channels, audiences and places that perform.

  • Full-funnel attribution across channels and locations
  • Normalized reporting and connected workflows
  • Wasted-spend detection and budget guidance
  • Clear, partner-ready performance evidence
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Activate

Campaign Activation

Turn insight into campaigns, optimization and measurable action.

We plan, launch and continuously improve campaigns using the audience and performance signals already connected.

Direct clients get an end-to-end delivery team. Agency partners expand their capability while keeping the client relationship and strategic lead.

  • Audience, channel and campaign planning
  • Creative production, launch and testing
  • Always-on optimization and reporting
  • Partner-branded delivery and campaign operations
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03What we deliver

Practical outputs your team can use.

From a single insight project to a connected growth program, we shape the work around the decision your business needs to make.

Data

Location & footfall insight

Understand visits, dwell, journeys, catchments, competitors and performance across one or many locations.

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Data

Audience intelligence

Build useful audience portraits and segments from movement, demographic, interest and lifestyle signals.

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mFusion

Attribution & conversion mapping

Connect activity across channels and locations to the actions and conversions that matter to the business.

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mFusion

Wasted spend detection

Identify underperforming placements, audiences, locations and tactics, then redirect budget with evidence.

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Activation

Campaign delivery & optimization

Research, plan, create, launch, test and improve campaigns without adding operational load to your team.

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Custom

Custom platforms & data products

Turn the same capabilities into dashboards, integrations, feeds and partner-branded tools built around your workflow.

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04Why Power Link

One connected team—built around how you work.

Most teams have data, measurement and campaign execution in separate places. We connect them, so insight moves into action faster and performance feeds the next decision.

Our strength is the combination: APAC location and consumer intelligence, mFusion measurement, campaign operations and custom technology from one experienced team.

Based in Kwun Tong, Kowloon, Hong Kong, serving the region since 2016.

Hong Kong, the regional home of Power Link Digital

Direct clients

One team, full journey

One accountable team across data, measurement, campaign activation and custom solutions—without stitching together separate vendors.

Explore direct client support

Agencies & partners

Capability behind your brand

Keep the client relationship and strategic lead. Add our data, mFusion, campaign and technical capability behind your brand when you need it.

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05Contact

Tell us what you need to achieve.

Start with the business question. We’ll recommend the right mix of audience intelligence, performance measurement, activation and custom delivery.

Studio
Room 13, Block D, 7/F, Mai Tak Industrial Building, Wai Yip Street, Kwun Tong, Kowloon, Hong Kong

Questions & answers

About Power Link Digital

What does Power Link Digital do?

Power Link Digital is a Hong Kong-based team providing data and consumer intelligence, mFusion performance measurement, campaign activation and custom data products for brands and agency partners.

What is mFusion?

mFusion is Power Link's performance intelligence offering. It connects campaign, location and conversion data to help teams understand channel contribution, reduce reporting friction and identify optimization opportunities.

Does Power Link work with agencies as well as direct clients?

Yes. Direct clients can work with one team across data, measurement and campaigns. Agencies can add specialist delivery capability while retaining the client relationship and strategic lead.

Do clients need to use all three solutions?

No. Start with one service or combine data, measurement and activation around the business question. Contact hello@powerlinkdigital.com to discuss the required scope.

Where is Power Link Digital based?

Power Link Digital is based in Kwun Tong, Kowloon, Hong Kong and serves the APAC region. The team has operated since 2016.