Privacy policy

Who we are

Power Link Digital provides audience intelligence, measurement, campaign activation and related digital services. Questions about this policy or our privacy practices can be sent to hello@powerlinkdigital.com.

Data collection

We may receive information from the following sources, subject to applicable law, permissions and contractual controls.

Public and third-party data sources

We may maintain technical connections and integrations with technology partners and receive data from online or offline third-party sources through secure server-transfer methods.

Software development kits

Customers using our services to understand the use of their mobile applications may provide information about application downloads, installations, usage, device characteristics and end-user activity.

Direct website interactions

We may collect information about visits to and engagement with this website so we can understand website performance, improve functionality and provide a more useful experience. If you submit our inquiry form, we also receive the information you choose to provide, such as your name, email address, company, area of interest and message.

Information we may process

Device identifiers

Device identifiers are alphanumeric strings associated with a device. Depending on the platform and permissions, they may include:

• Apple Identifier for Advertising (IDFA) or Identifier for Vendors (IDFV)
• Google Advertising ID (GAID) or Android device identifiers

Location information

• Geolocation or precise device location when the relevant application or website has permission to collect it, or where it is otherwise lawfully obtained

Network information

• Mobile carrier, network provider or internet service provider
• Network type, such as Wi-Fi or cellular
• IP address
• Identifiers of Wi-Fi access points to which a device is connected
• Date and time of connection

Application and service information

• Application or website name and version
• Application identifier
• SDK version
• API-key identifier

Device and browser information

• Device type, manufacturer and model
• Device start and update times
• Device name, screen size, memory and storage capacity
• Operating system and version
• Browser type and version
• Language, country-code and time-zone settings
• Application usage information

Website usage

• The browser and device used to visit the website
• Pages visited and navigation within the website
• Screen size, resolution and other viewing preferences
• The source that directed you to our website
• The website visited immediately after leaving our website, where available

Personal and non-personally identifiable information

Audience-intelligence data received through SDKs, public sources and third-party data sources is intended to be non-personally identifiable and not to directly identify a particular individual. We do not intentionally obtain sensitive personal data through those audience-intelligence sources, such as racial or ethnic origin, political opinions, religious or philosophical beliefs, genetic or biometric information, or health information.

Information submitted directly through our website is different: it may identify you because you choose to provide your name, business email address, company and message. We use that information to respond to your inquiry and manage the resulting business communication.

How we use information

We may aggregate or organize information to build audience segments and provide services to publishers, demand partners, advertisers, customers and marketing partners. Uses may include:

• More relevant advertising and campaign activation
• Data enrichment and modelling
• Audience, market and location intelligence
• Marketing measurement and analytics
• Operating, securing and improving our website and services
• Responding to inquiries and managing business relationships

Sharing and service providers

We may share information with customers and partners where required to deliver the relevant service. We may also use third-party service providers for cloud storage, data processing, infrastructure, security and other information-technology operations. Access is limited to what is required for the relevant service and is subject to appropriate contractual and security controls.

Security and retention

We use appropriate industry-standard safeguards, including encryption and restricted access, to protect information from unauthorized access or use. No technical or organizational measure can guarantee complete security.

Unless a different period is required by law or an applicable contract, collected data is retained for 12 months. It may then be archived for up to a further 12 months for internal reference and service improvement before deletion or anonymization.

Cookies

This website may use essential cookies to keep the site usable and analytics cookies to understand website performance and improve the visitor experience. Your browser settings can be used to control or remove cookies. Restricting cookies may affect some website functions.

Advertising opt-out

You can limit interest-based advertising on supported mobile devices by enabling “Limit Ad Tracking” or the equivalent privacy control on Apple devices, and “Opt out of Ads Personalization” or the equivalent control on Android devices. You may also send an opt-out request, together with the relevant advertising identifier, to hello@powerlinkdigital.com. Please do not include unrelated sensitive information.

Your privacy rights

Residents of the European Economic Area

Subject to the General Data Protection Regulation and applicable limitations, you may have rights to access, correct or erase personal data, restrict or object to processing, and receive certain data in a portable format. Send your request to hello@powerlinkdigital.com.

California and other applicable jurisdictions

Residents of California and jurisdictions with similar privacy laws may have rights to request information about personal information, obtain access or correction, and request deletion, subject to applicable exceptions. Send your request to hello@powerlinkdigital.com.

Other requests

To ask a question or request access, correction or deletion under another applicable privacy law, contact hello@powerlinkdigital.com. We may need to verify your identity and authority before completing a request.

Privacy of children

We do not knowingly solicit or collect personal data from children under 18. If we discover that we unintentionally collected personal data from a child under 18, we will remove it from our records promptly.

Policy updates

We may amend this policy from time to time. The updated policy will be posted on this website with a revised “Last updated” date. Previous versions may be archived.

Contact

Questions, opt-out requests and privacy-rights requests can be sent to hello@powerlinkdigital.com.