03Data · Location intelligence
Turn visits, dwell, journeys, catchments and competitive context into a clearer view of where opportunity lives.
Talk through your briefA practical picture of the places and patterns behind performance.
01 Data
Location and footfall analysis examines visits, dwell time and movement between places. It helps teams compare visitor patterns across locations and periods, subject to the coverage and quality of the available data.
02 Data
Catchment analysis examines where visitors come from and how audiences overlap between locations. Teams can use these comparisons to assess a proposed site, understand competitors or focus local campaign planning.
03 Data
Agree the locations, time period and metrics first, then compare visits, dwell and audience patterns on a consistent basis. Data coverage must be reviewed before interpreting differences as business performance.
Questions & answers
Location and footfall analysis examines visits, dwell time and movement between places. It helps teams compare visitor patterns across locations and periods, subject to the coverage and quality of the available data.
Catchment analysis examines where visitors come from and how audiences overlap between locations. Teams can use these comparisons to assess a proposed site, understand competitors or focus local campaign planning.
Agree the locations, time period and metrics first, then compare visits, dwell and audience patterns on a consistent basis. Data coverage must be reviewed before interpreting differences as business performance.
